How to turn Granola interview transcripts into a FigJam affinity map

The steps, in outline

1. Run the interviews in Granola (ongoing)
2. Connect both servers to Claude Code (Claude Code, 10 min)
3. Extract the quotes (Claude Code, 15 min)
4. Cluster (Claude Code, 10 min)
5. Lay out the board (Claude Code + FigJam, 15 min)
6. Run the workshop (FigJam, with humans)

Exact prompts, settings, prices and gotchas are in the full write-up: Drop 010: Ten customer interviews, one affinity map, zero sticky-note marathons.

Tools in this chain

• Granola
• Claude Code
• FigJam

FAQ

What does this workflow do?

Granola captures the interviews, Claude Code pulls every quote over Granola's MCP and clusters them, and the Figma MCP server lays them out on a FigJam board as stickies by theme, ready for the team to argue with.

Which tools do I need?

Granola, Claude Code, FigJam (via the Figma MCP server). The full drop lists the plan each one needs and its current price.

How much does it cost?

From $50/mo (Granola Business $14 + Claude Pro $20 + Figma Professional Full seat $16 annual). Prices are as listed by each vendor when the drop was last checked.

How long does it take to set up?

About 1 hour (estimate), once the interviews are recorded.

Who is it for?

Product managers, UX researchers, founders doing discovery, and strategy consultants who run interview programs.

Has this workflow been tested?

Last verified: Oct 2026 (desk-checked, not run end-to-end). It was checked against each vendor's current documentation and pricing; Daisychain labels drops that have not yet been run end to end, so treat the steps as a careful plan and check them in your own accounts.